Greetings once again folks - lets all take a couple seconds off staring at the television to chat about what really matters today - orange juice.

If you don't mind endulging me a bit in a bit of lighthearted fun (something I believe everyone on the right could use today, that's for sure), this is pretty cool.

Here where I work at New Media Strategies, we have teamed up with Tropicana to do something fun for election night.

What fun could an orange juice company and a new media firm have with an election? Glad you asked.

We’ve come up with a cool way to follow the election in a somewhat unorthadox way. You see, what we came up with was the creation of a live Twitter analysis of what people are talking about in relation to the election for the duration of election night. As a result, the “Not Red, Not Blue, But 100% Orange” campaign has begun.

It is a really cool website that we can use to keep tabs on who’s winning the chatter wars during the election - Election Tweets, Freshly Squeezed. You can make it show what you want: show only tweets about Obama or McCain, about both, or about one but not the other. If you want to compare the current conversational landscape against a full day’s worth of tweets, or even three days, you can do that, too.

Just go to An Orange America to check out the fun.  As the returns come in and we likely sink further and further into our glasses of adult beverages, why not spike some OJ and at least see what other people are saying about election night!